A letter from Sylvie & June

A note from us, on the one dress we'd put in your hands first this spring.

Comfortable and pretty, in one. The midi dress is the piece we'd give you first.

Why one easy dress, light and relaxed with a print that does the dressing up, is what we'd choose for the in-between days of an Australian spring.

Sylvie & June
17 October 2026 · 5 min read

Coffee on the deck at eight. Out the door by eleven, same dress.

Dear friend,

We started Sylvie & June with one simple belief: every woman should feel attractive, self-assured and completely at ease in what she wears. Not just one of them. All three, on an ordinary Tuesday.

So we gave ourselves one rule, and we still choose every piece by it:

It has to feel as good as it looks. If it doesn't, it doesn't come in.

Perhaps you know the two kinds of dresses in most wardrobes. The ones that cling at the tummy and hips, so you spend the day tugging at them. And the shapeless ones that look like a nightie the moment you step out the door. Somewhere in between, the pretty dresses wait for a wedding that never quite comes.

And then there's an Australian spring. The first properly warm days arrive, jeans feel too heavy by lunch, and you want something you can simply pull on and forget about.

That's why, of everything in our End of Season Sale, the midi dress is the piece we'd put in your hands first. It skims instead of clinging, it's light enough for the warmest afternoon, and the print does all the talking. One piece, and the outfit is decided.

Here is why, in six small reasons.

See the midi dresses →

01

Nothing pulls, nothing clings.

A relaxed shape that skims the body instead of hugging it, falling into an easy skirt. You can sit through a long lunch, climb in and out of the car and kneel down to the grandkids without once tugging at it.

REVIEW-PLEK: plak hier een echte klantreview (quote + voornaam + woonplaats). Geen review? Verwijder dit blok.

02

Light and airy for warm days.

A light, breathable weave that moves with the breeze and stays cool when the afternoon warms up more than the forecast promised. The kind of dress you forget you're wearing, in the best way.

Up close: a light, airy weave and a print that does the dressing up for you.

REVIEW-PLEK: plak hier een echte klantreview (quote + voornaam + woonplaats). Geen review? Verwijder dit blok.

03

A midi length that just works.

Every dress falls to a true midi length, around mid-calf. Long enough to feel comfortable and covered, short enough to walk freely, and easy over flats or sandals.

REVIEW-PLEK: plak hier een echte klantreview (quote + voornaam + woonplaats). Geen review? Verwijder dit blok.

04

Pockets, set into the seam.

Many of our midis have side pockets set right into the seam, so they don't add bulk at the hips. Your phone, your reading glasses, the car keys, all right where your hands naturally go.

REVIEW-PLEK: plak hier een echte klantreview (quote + voornaam + woonplaats). Geen review? Verwijder dit blok.

05

The print does the talking.

Hand-drawn lines, wildflowers, bees, foxes, peacock feathers, soft colour blocks. Pick the one that makes you smile, add sandals and a bag, and you're dressed. Nothing to match, nothing to think about.

REVIEW-PLEK: plak hier een echte klantreview (quote + voornaam + woonplaats). Geen review? Verwijder dit blok.

06

More than 30 prints, S to 5XL, one price.

From quiet black and white to a full sunset patchwork. Every dress is $69.95 in our End of Season Sale, whatever your size from S to 5XL, so you choose the one you love, not the one that fits the budget.

REVIEW-PLEK: plak hier een echte klantreview (quote + voornaam + woonplaats). Geen review? Verwijder dit blok.

Our midi dresses, against the dresses you've been putting up with

Clingy dresses and shapeless kaftans

✗ Jersey that clings at the tummy and hips

✗ Shapeless cuts that look like a nightie

✗ Heavy fabric that's too warm by lunchtime

✗ Hems that ride up the moment you sit down

✗ No pockets, so the handbag comes everywhere

✗ Sizes that stop at XL

Our midi dress

✓ A relaxed shape that skims, never clings

✓ A print that looks like you made an effort

✓ A light, airy weave for warm days

✓ A true midi length, around mid-calf

✓ Side pockets on many of the styles

✓ S to 5XL, every dress the same price

One piece, and the outfit is decided. That's the whole point.

Why the midi dresses are $69.95 right now

Before the new collection arrives, we're making room with our End of Season Sale. That includes the whole midi dress collection: every print, every size, $69.95 instead of the usual $232.95 to $264.95.

And because one is rarely enough once you've found your print, the discount grows when you take more than one. It comes off automatically at checkout, no code needed:

2 dresses · extra 15% off

$59.46 each

3 dresses · extra 20% off

$55.96 each

4 or more · extra 25% off

$52.46 each

One for the market, one for lunch. Take two and an extra 15% comes off.

One honest warning: the sale pieces won't be restocked. Once a print sells out in your size, it's gone for this season.

30+

prints to choose from

S–5XL

one price for every size

30 days

money-back guarantee

Free

tracked shipping across Australia

Thousands of women now have a piece of Sylvie & June in their wardrobe. Nothing makes us happier than hearing that something we chose became a favourite, the thing you reach for without thinking.

We'd much rather these dresses went to long lunches, coastal walks and the grandkids' than waited in the wardrobe for a wedding.

So here is our suggestion. Have a look through the prints, pick the one that makes you smile and try it on at home. If it isn't everything we've said, you have 30 days to send it back for your money.

Just don't leave it too long. The warm days are coming, and the sizes are going.

With love,

Sylvie & June

P.S. Taking two? The extra 15% comes off automatically at checkout. One for the warm days, one for the evenings out, and you'll never stand at the wardrobe wondering what to wear again.

The Midi Dresses

End of Season Sale · 30+ prints · S to 5XL

$232.95–$264.95  $69.95  Save $163+

✓ A relaxed shape that skims instead of clings

✓ A light, airy weave and a midi length that's easy over sandals

✓ Free tracked shipping in Australia and a 30-day money-back guarantee

Take 2 for an extra 15% off, 3 for 20%, 4 or more for 25%. Applied automatically at checkout.

See which prints are still in your size →

Sale pieces won't be restocked.

About Sylvie & June

Sylvie & June is a women's boutique inspired by the relaxed style of Byron Bay. We choose every collection for quality, comfort and effortless style, so you can feel attractive, self-assured and at ease, whether it's a morning coffee, a weekend away or a special evening.

Shop the midi dresses · $69.95 while sizes last

Questions? Real people answer.

Email us at info@sylviejune.com
Monday to Saturday, 9 AM to 6 PM
Sunday, 10 AM to 3 PM